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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
1962-10-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00798
Journal Title:
Advertising Age
Notes:
copy in ACDC files; p. 91
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1969-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
Journal Title:
Advertising Age
Journal Title Details:
: 2, 8
Notes:
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
York, Emily Bryson (author)
Format:
Journal article
Publication Date:
2009-11-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29469
Journal Title:
Advertising Age
Notes:
Via online. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dagnoli, Judann (author)
Format:
Journal article
Publication Date:
1987-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08470
Journal Title:
Advertising Age
Journal Title Details:
1987(March 9) : 67
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1992-11-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21570
Journal Title:
Advertising Age
Journal Title Details:
63(46) : 4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Blom, Kristin (author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08277
Journal Title:
Advertising Age
Journal Title Details:
October 11, 1982 : M-40, M-41
Notes:
Evans, AgComm teaching