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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2002-05-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22226
Journal Title:
Advertising Age
Journal Title Details:
73(18) : 0_1, 3 pgs.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1969-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
Journal Title:
Advertising Age
Journal Title Details:
: 2, 8
Notes:
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2005-04-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22225
Journal Title:
Advertising Age
Journal Title Details:
76(17) : 24
Notes:
ACDC has abstract
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collin, Will (author)
Format:
Journal article
Publication Date:
2006-10-02
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26035
Journal Title:
Advertising Age
Journal Title Details:
77(40) : 42
Notes:
Midwest Region edition.