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2. More heat on farm-product ads
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cuneo, Alice Z. (author) and Gleason, Mark (author)
- Format:
- Journal article
- Publication Date:
- 1996-04-29
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
- Journal Title:
- Advertising Age
- Journal Title Details:
- 67(18) : 12
- Notes:
- "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."