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    2. "Selling" vs. news; or, Why is a college?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 9
    Notes:
    "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

    6. 1936 Report Committee on Relationships with County Agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moreland, Wallace (author), Wall, Duncan (author), and Cunningham, Minnie Fisher (author)
    Format:
    Journal article
    Publication Date:
    1936-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17733
    Journal Title:
    AAACE
    Journal Title Details:
    19 (2) : 14-17
    Notes:
    This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.

    11. A case for publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stephen, Victor R. (author)
    Format:
    Journal article
    Publication Date:
    1957-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17592
    Journal Title:
    AAACE
    Journal Title Details:
    39 (6) : 5

    21. A look ahead - audio-visual

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Elmer S. (author / Cornell University, New York)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17880
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 4-5

    24. A look back

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woodward, Carl R. (author / President, University of Rhode Island)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17892
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 15
    Notes:
    "Agricultural education is much older than our agricultural colleges. We might say that agricultural communication is as old as agriculture itself. Scenes of rural life engraved in stone by people of ancient times, the Biblical record - Old Testament stories, the pastoral poetry of the Psalms, the rural parables of the New Testament - and the writings on agriculture by the Greeks and the Romans reflect the evolution of agricultural communications."

    26. A new profession

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frank, Glenn (author / President, University of Wisconsin)
    Format:
    Journal article
    Publication Date:
    1936-12
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17740
    Journal Title:
    AAACE
    Journal Title Details:
    19 (4) : 12-13
    Notes:
    Christmas Holiday Number, A call for the scientific journalist.

    29. A quarter century on the air - what's behind the success of the Florida Farm Hour?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cooper, J. Francis (author / University of Florida)
    Format:
    Journal article
    Publication Date:
    1954-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17868
    Journal Title:
    AAACE
    Journal Title Details:
    36 (6) : 6

    32. A subjective view of objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18236
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 28-30
    Notes:
    Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, U.S. Department of Agriculture, at 1931 AAACE convention, Corvallis, Oregon. He said he doubts whether it is possible for Extension to be both a propaganda and an educational institution at the same time. "As editors who want something intellectually satisfying to work for, we shall probably prefer that Extension pursue the path of education." American Association of Agricultural College Editors.

    35. A test of some principles in information campaign planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Journal article
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00632
    Journal Title:
    AAACE
    Journal Title Details:
    56 (3) : 15-27
    Notes:
    AgComm Teaching

    36. A vision becomes reality

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1953-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17851
    Journal Title:
    AAACE
    Journal Title Details:
    36 (1) : 1,8
    Notes:
    Announces the beginning of NPAC "the day after Labor Day" at Michigan State University, with Stanley Andrews as executive director. Provides biographies of Andrews and new associate director, Frank Byrnes.

    42. Ability, rather than clothes, should determine assignment of writers now

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arbour, Marjorie B. (author / Extension Editor, Louisiana)
    Format:
    Journal article
    Publication Date:
    1944-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17791
    Journal Title:
    AAACE
    Journal Title Details:
    28 (1) : 1
    Notes:
    "It is fundamentally wrong to take sex sides in any situation, for goodness and badness - intelligence and moronity - are not distributed on the basis of man and woman. It is the individual who counts…"

    43. About the insert

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eisenhower, Milton S. (author / Director of Information, U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1937-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17748
    Journal Title:
    AAACE
    Journal Title Details:
    19 (8) : 10-11
    Notes:
    Describes a USDA bulletin in which the scientist(s) didn't write it, but rather a writer who "obtained material from many specialists, and worked it into a synthesis for a particular purpose."

    45. Across the editor's desk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, William L. (author)
    Format:
    Journal article
    Publication Date:
    1962-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17693
    Journal Title:
    AAACE
    Journal Title Details:
    : 7

    49. Advance planning pays off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatesohl, Delmar (author)
    Format:
    Journal article
    Publication Date:
    1957-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17596
    Journal Title:
    AAACE
    Journal Title Details:
    39 (7) : 7

    51. Advice from Lane Palmer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Palmer, Lane (author / Farm Journal, Philadelphia, Pennsylvania)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17886
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 8
    Notes:
    Presentation during a special interest session on newspapers and magazines.

    54. Ag stories on tv newscasts?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marks, Joseph J. (author)
    Format:
    Journal article
    Publication Date:
    1968
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17536
    Journal Title:
    AAACE
    Journal Title Details:
    50 (4) : 6-7

    59. Agricultural college radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1927-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18266
    Journal Title:
    AAACE
    Journal Title Details:
    8 (9,10) : 7
    Notes:
    Radio program announcements have been appearing in various forms - bulletin, press release and pamphlet - from Kansas, Oregon, Michigan, South Dakota and Nebraska. Brief sketches of extension radio activities.

    60. Agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1935-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18153
    Journal Title:
    AAACE
    Journal Title Details:
    17 (5) : 20
    Notes:
    Poem featuring a listener's reaction to an extension agent who used the technique of listening and asking questions. "The other night at meeting house, We listened quiet as a mouse, To hear a man the Council got, 'Splain runnin' farms right on the dot. Instead of talkin' how to plow, And how to feed and milk a cow, How chicken coops get filled with lice, He said he's from our own State College, That had quite a bit of knowledge, Which matched with our own common sense Would knock our losses off the fence. He said most folks is in a groove. Before their business will improve, They've got to open up their mind, And think right sharp why they're behind. He asked us questions straight and hard, And what we done to make hens lay. You'd thought to hear him ask and ask, His head was empty as a cask, But when he finished up with us, We'd never seen so smart a cuss."

    62. Agricultural news for the daily papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18229
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 25
    Notes:
    Brief summary of a talk by Charles Sprague, editor of the Salem Statesman, Salem, Oregon, at 1931 AAACE convention, Corvallis, Oregon.. He explained that "the amount of agricultural publicity that reaches the daily newspaper is appalling." American Association of Agricultural College Editors.

    63. Agricultural news in Vermont

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goss, Glen W. (author / University of Vermont)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17910
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 8
    Notes:
    Content analysis of agricultural and home economics news in Vermont's 11 daily and 27 weekly newspapers. Results showed that such news accounted for 3.6 percent of news space in dailies and 8.1 percent in weeklies. The survey underscored the importance of helping local extension personnel as editors are interested in stories with local angles.

    67. Alice Blinn tells what women want

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1949-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17828
    Journal Title:
    AAACE
    Journal Title Details:
    32 (2) : 3,9
    Notes:
    Summarizes a presentation by Alice Blinn, associate editor of Ladies Home Journal, at the recent AAACE conference, Cornell University, Ithaca, New York. Cites advice from Professor Burrit, director of extension in New York during her early days: "Give people 85 percent of what they want and not more than 15 percent of what you think they should have." (p. 3)

    71. An audio-visual "package deal?"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, George F. (author / Pennsylvania State University)
    Format:
    Journal article
    Publication Date:
    1954-12
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17899
    Journal Title:
    AAACE
    Journal Title Details:
    37 (4) : 1-2

    73. An epistle to St. Paul

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1934-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18141
    Journal Title:
    AAACE
    Journal Title Details:
    17 (1) : 8-9
    Notes:
    Comments and observations from an ACE member in England to fellow members meeting in St. Paul, Minnesota. Comments include newspapers, rural weeklies and the English radio system.

    74. Anna Glover retires

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Allan (author / University of Kentucky)
    Format:
    Journal article
    Publication Date:
    1954-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17875
    Journal Title:
    AAACE
    Journal Title Details:
    36 (8) : 5

    77. Are our news releases dull?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cowing, Amy G. (author / U.S. Department of Agriculture, Washington, D.C.)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17887
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 8-9
    Notes:
    Presentation during a special interest session on newspapers and magazines.

    79. Are we putting out "Model T" information?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17883
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 6
    Notes:
    Summary of a presentation by Stanley Andrews, executive director of the National Project in Agricultural Communication.

    80. Are we writing over the heads of farm readers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cowing, Amy Gronna (author)
    Format:
    Journal article
    Publication Date:
    1945-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17794
    Journal Title:
    AAACE
    Journal Title Details:
    28 (4) : 3
    Notes:
    Provides limited information in response to the question, but describes a readership analysis service offered by the Field Studies and Training Division of the Extension Service, U.S. Department of Agriculture. It has analyzed extension publications from 46 states and Puerto Rico.

    81. Are we, as editors, alive to our responsibilities?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hopkins, Andrew W. (author / University of Wisconsin)
    Format:
    Journal article
    Publication Date:
    1934-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18140
    Journal Title:
    AAACE
    Journal Title Details:
    17 (1) : 1
    Notes:
    Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"

    82. Are you talking pig Latin?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baxter, W. Neal (author)
    Format:
    Journal article
    Publication Date:
    1968
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17533
    Journal Title:
    AAACE
    Journal Title Details:
    50 (4) : 1-2

    86. Arkansas stresses interpretative material

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1932-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18253
    Journal Title:
    AAACE
    Journal Title Details:
    14 (4) : 6-7
    Notes:
    Report on efforts at the University of Arkansas to help people understand why the University is of special value to the entire population of the state. Agricultural editor Kenneth B. Roy concedes that some extension people might call this "propaganda." However, he adds, "we find in Arkansas that the general public becomes interested in Extension work when the story of its activities, programs and results is effectively told."

    88. Audio-visual aids exchange packet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schlup, Lester A. (author / U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1955-02
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17914
    Journal Title:
    AAACE
    Journal Title Details:
    37 (6) : 5

    89. Author alterations necessary expense

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mileham, Harry P. (author / Extension Publications Specialist, U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1946
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17797
    Journal Title:
    AAACE
    Journal Title Details:
    29 (2) : 1
    Notes:
    Reports on a speaker's observation that "author's alterations" add 25 percent to the printing budget.

    90. Author-editor relationship - how to win authors and influence readers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Southgate, M. Therese (author / Armour Research Foundation, Illinois Institute of Technology)
    Format:
    Journal article
    Publication Date:
    1954-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17865
    Journal Title:
    AAACE
    Journal Title Details:
    36 (6) : 3

    91. BA of Cornell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author)
    Format:
    Journal article
    Publication Date:
    1946-05
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17804
    Journal Title:
    AAACE
    Journal Title Details:
    29 (6) : 1,3

    100. Brigham suggests what to emphasize

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1932-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18252
    Journal Title:
    AAACE
    Journal Title Details:
    14 (4) : 4-6
    Notes:
    Report of suggestions by Reuben Brigham, U.S. Department of Agriculture, about what subject matter should be emphasized at this time of economic depression. He recommends emphasizing the home demonstration field, profitability of established agricultural industries, development of new agricultural industries, profitable disposal of surplus products of the garden and farm, increased savings in the farm and home, and better use of materials in the home.