"Five rural audiences in Ohio, located in different counties, only a few weeks ago listened to a radio talk by P.B. Zumbro, extension poultry specialist at Ohio State University, and simultaneously viewed a series of pictures projected on a screen from a film strip illustrating the talk. The idea originated with Rensselaer Sill, assistant editor and radio specialist, who worked out the arrangements for the trial which proved most successful. The county agents arranged for the local meetings, introduced the program, and led the discussions."
Author urges agricultural college editors to abandon entirely the use of the journalese term "story" and use exclusively in its stead the term "article," in every piece of press material, regardless of length. "In a scientific organization such as our colleges are, the use of the term "Story" is distinctly a psychological liability to the press-relations office, in my opinion."
Reports the views of S.W. Mendum, statistician of the editorial office of the Bureau of Agricultural Economics, U.S. Department of Agriculture, regarding the size of tables in publications. He believes that a table, no matter how many columns of figures it contains, is simple if the box headings are intelligible.
Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, U.S. Department of Agriculture, at 1931 AAACE convention, Corvallis, Oregon. He said he doubts whether it is possible for Extension to be both a propaganda and an educational institution at the same time. "As editors who want something intellectually satisfying to work for, we shall probably prefer that Extension pursue the path of education." American Association of Agricultural College Editors.
Brief summary of a talk by Charles Sprague, editor of the Salem Statesman, Salem, Oregon, at 1931 AAACE convention, Corvallis, Oregon.. He explained that "the amount of agricultural publicity that reaches the daily newspaper is appalling." American Association of Agricultural College Editors.
Brief summary of a presentation by R.H. Lamb, Western Program Director, U.S. Department of Agriculture, at the 1931 AAACE meeting, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by Wilbur D. Staats, extension editor, State College of Washington, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
