"Agricultural education is much older than our agricultural colleges. We might say that agricultural communication is as old as agriculture itself. Scenes of rural life engraved in stone by people of ancient times, the Biblical record - Old Testament stories, the pastoral poetry of the Psalms, the rural parables of the New Testament - and the writings on agriculture by the Greeks and the Romans reflect the evolution of agricultural communications."
From an address, "Communications and the land-grant institution." He argues: "Communication is inseparable from education. In fact, it is the heart of education. It is impossible to have education without communication, and we cannot have communication without some degree of education. The two go hand in hand."
Introduction: "Extension editors are outgrowing their title. An individual in information work for the Agricultural Extension Service today must be more than an editor; more than a radio or news man; more than a teacher; more than an experienced specialist or agent who knows how to write and speak through mass media. If we in agricultural extension information are to realize the full potential of our work, we must develop a new profession."
