This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.
"The agricultural college editors stand at a very strategic point in the field of agricultural leadership. Through them the productive research of our laboratories may become articulate. As interpreters, they are liaison officers between the scientist and the farmer. The future of agriculture depends largely upon the quality of this interpretative process."
Traces developments in public programs related to agriculture (e.g., Soil Conservation Service, Tennessee Valley Authority, Rural Electrification Administration, Extension Service). "Certainly the agricultural college editors have a major responsibility for keeping the farmer and the public properly informed regarding facts and movements so they may judge wisely."
