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    Start Over Subject Term media effectiveness Language English Journal Title AAACE

    11. Direct mail usage rises in some areas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bevard, G. (author), Ames, Robert (author), Gray, Walter (author), and Warner, E.D. (author / Carmichael, J.P.)
    Format:
    Journal article
    Publication Date:
    1961-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17651
    Journal Title:
    AAACE
    Journal Title Details:
    : 1-3

    17. Random notes from the research files - Number 1

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sumner, W.A. (author)
    Format:
    Journal article
    Publication Date:
    1936-12
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17737
    Journal Title:
    AAACE
    Journal Title Details:
    19 (3) : 15-16
    Notes:
    Reports on a study of library access in rural areas. Results showed 47,054,168 rural people without library service in a U.S. population of 64,029,517. "Hence, it follows that the library falls somewhat short as an extension medium to influence masses of farm people."

    18. The effect of broadcasting upon rural life

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salisbury, Morse (author)
    Format:
    Journal article
    Publication Date:
    1937-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17747
    Journal Title:
    AAACE
    Journal Title Details:
    19 (8) : 1-10
    Notes:
    Report of a roundtable conference in connection with the First National Conference on Educational Broadcasting, Washington, D.C., December 10, 1937. Includes case experiences in various states.

    19. How radio may modify the functions of the newspaper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Erle (author / News Editor, KMBC Radio, Kansas City, Missouri)
    Format:
    Journal article
    Publication Date:
    1938-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17761
    Journal Title:
    AAACE
    Journal Title Details:
    20 (5) : 7-14

    20. Handling agricultural news in the daily press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waymack, W.W. (author / Editor, Editorial Pages, Register and Tribune, Des Moines, Iowa)
    Format:
    Journal article
    Publication Date:
    1939-07
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17779
    Journal Title:
    AAACE
    Journal Title Details:
    21 (6) : 2-7

    25. Television vs. radio: How will television affect the radio farm program director?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haeg, Larry (author / WCCO, Minneapolis, Minnesota) and Hansen, Mal (author / WOW, Omaha, Nebraska)
    Format:
    Journal article
    Publication Date:
    1951
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17840
    Journal Title:
    AAACE
    Journal Title Details:
    33 (4) : 3

    26. Where radio stands today

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schneider, Sam (author / KVOO, Tulsa, Oklahoma)
    Format:
    Journal article
    Publication Date:
    1952-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17844
    Journal Title:
    AAACE
    Journal Title Details:
    35 (2) : 1

    27. Personal county columns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raustadt, Robert (author / University of Minnesota)
    Format:
    Journal article
    Publication Date:
    1953
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17849
    Journal Title:
    AAACE
    Journal Title Details:
    35 (5) : 1-2

    28. Place of television in the extension program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cech, Richard J. (author / Iowa State College) and Arnold, Floyd J. (author / Iowa State College)
    Format:
    Journal article
    Publication Date:
    1953-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17854
    Journal Title:
    AAACE
    Journal Title Details:
    36 (1) : 7

    31. A quarter century on the air - what's behind the success of the Florida Farm Hour?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cooper, J. Francis (author / University of Florida)
    Format:
    Journal article
    Publication Date:
    1954-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17868
    Journal Title:
    AAACE
    Journal Title Details:
    36 (6) : 6

    32. What's new in farm radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watts, Lowell H. (author)
    Format:
    Journal article
    Publication Date:
    1954-12
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17903
    Journal Title:
    AAACE
    Journal Title Details:
    37 (4) : 7

    34. Homemakers are media, too

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fairbanks, Dwight W. (author)
    Format:
    Journal article
    Publication Date:
    1955-03
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17921
    Journal Title:
    AAACE
    Journal Title Details:
    37 (7) : 6

    35. Our periodicals tell the story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1955-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17934
    Journal Title:
    AAACE
    Journal Title Details:
    37 (10) : 1-3
    Notes:
    Reports from several states on methods they use in planning, preparing and distributing print materials published by the Experiment Station or Extension Service.

    37. Stevens and Perkins do radio and news study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1933
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18114
    Journal Title:
    AAACE
    Journal Title Details:
    15 (2) : 5-6
    Notes:
    Results of a survey among local leaders in New Hampshire leads authors to conclude: "It seems safe to conclude, therefore, that radio is proving itself an effective extension tool and deserves careful consideration as to further development."

    42. Report of the Special Committee on Radio Broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1929-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18198
    Journal Title:
    AAACE
    Journal Title Details:
    12 (1) : 15-17
    Notes:
    The report notes that many college operated radio stations have experienced restricted operations during the past year. "Those institutions fortunate enough to have a satisfactory place in the air are furnishing a valuable service and should safeguard their present allotments by sound program development. Commercial stations offer a broad and increasing opportunity for the college information services to reach thousands of their people through a medium so important in the present day scheme of things as to demand careful consideration."

    43. He doesn't like them

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1929-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18204
    Journal Title:
    AAACE
    Journal Title Details:
    12 (2,3) : 16-17
    Notes:
    Opinions of a newspaper publisher, D.C. DeVany, about posters and outdoor advertisements, as expressed in the Rural Press and Print Shop.

    46. The printed word found effective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1926-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18260
    Journal Title:
    AAACE
    Journal Title Details:
    8 (5,6) : 7
    Notes:
    Highlights of a USDA study of relative effectiveness of extension methods used in promoting alfalfa production in Wisconsin. News stories and bulletins rated near the top, below Institutes.

    47. What rural people read

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stevenson, H.A. (author / Head, Agricultural Department, Macmillan Company)
    Format:
    Journal article
    Publication Date:
    1926-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18263
    Journal Title:
    AAACE
    Journal Title Details:
    8 (5,6) : 11
    Notes:
    From a presentation at the 1926 AAACE meeting, East Lansing, Michigan. American Association of Agricultural College Editors.