"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Author reports that Kansas State has offered a news writing course for agricultural students for more than a decade, and with good results.. Believes a course in news writing should not be a universal requirement in the agricultural college curriculum, but emphasizes skills in English.
Recommendations from the Professional Development Committee of AAACE. They include sabbatical leaves, exchange appointments, short-term media experience (unpaid leave from college position). "Members of the association were emphatic in their statement that editors should be given the same privileges of sabbatical leave as other college workers and that they should develop their jobs and positions so that they would have a rank equivalent to that of any professorship on the campus."
