Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36878
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 15, Delivered to the American Association of Advertising Agencies, East Seaboard Convention, New York City, New York, December 3, 1940. 6 pages., Describes how farm papers cover agriculture and serve their readers..
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22525
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 8-12., Examines the relationship between state farm papers and national farm papers/magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22555
Notes:
Presented at the Agricultural Forum of The Miller Publishing Company, Minneapolis, Minnesota, August 24, 1976. 12 pages., Describes the role of the independent farm press and argues for strengthening the independent sector of agricultural publishing. Emphasizes the editorial and technological dimensions.
