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    Start Over Format Speech Subject Term campaigns Subject Term market research

    1. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.