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    Start Over Format Speech Publication Year 1946 Subject Term media selection

    1. Report on projected farm paper study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Howard D. (author / Executive Vice President, Erwin, Wasey and Company, Inc.) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1946-04-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36883
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.