Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22525
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 8-12., Examines the relationship between state farm papers and national farm papers/magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
