Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
A.I.D. Communications Media (author) and Pugsley, C.W. (author / Assistant Secretary of Agriculture, U.S Department of Agriculture)
Format:
Speech
Publication Date:
1922-05-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22523
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 15, 1922. 8 pages., Examines the role of farm papers in relation to farmers' organizations. Suggests that farm papers not be too antagonistic to such organizations and not exaggerate the benefits of them. Emphasizes the power farm papers have in regard to "the organization idea."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
