1 - 4 of 4
Number of results to display per page
Search Results
2. Farmers' reaction to advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 1964
- Published:
- USA: Farm Journal Inc., Philadelphia, PA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10776
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal magazine, April 1, 1964. Claude W. Gifford Collection. 2 pages., Summarizes findings of a survey through a convenience sample of midwestern farmers by Fletcher, Wessel and Enright Advertising Agency, St. Joseph, Missouri. Invited information about biggest faults of farm advertising, farm shows attended, and most helpful sources of information for buying automated feeding system or grain storage and handling system.
3. Farmers' sources of information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 1965
- Published:
- USA: Farm Journal Inc., Philadelphia, PA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10779
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 1-3 in Research Library Newsletter, Farm Journal, July 21, 1965., Brief summaries of findings in four theses conducted at the University of Illinois, 1958-1962.
4. Farmers' sources of information about machinery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 1965
- Published:
- USA: Farm Journal Inc., Philadelphia, PA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10781
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 3-4 in Research Library Newsletter, Farm Journal, September 15, 1965., Findings from a national research project of the National Farm and Power Equipment Dealers and reported in Farm and Power Equipment magazine. Questions involved where farmers first see and hear such information and what sources they consider most useful.