1 - 6 of 6
Number of results to display per page
Search Results
2. Advertising and promotion in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Report
- Publication Date:
- 1984-01
- Published:
- USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
- Notes:
- 37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.
3. Eat to live: TV food ads make kids eat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watson, Julia (author)
- Format:
- Report
- Publication Date:
- 2006-06-16
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
- Notes:
- UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."
4. How emotions influence the way we make decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McCoy, Shannon (author), Smither, Mark (author), and Paulsen Marketing, Sioux Falls, South Dakota.
- Format:
- Report
- Publication Date:
- 2013-02-27
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00894
- Notes:
- Via website. 2 pages.
5. The effectiveness of extension in reaching rural people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilson, M.C. (author / USDA, Office of Cooperative Extension Work, Extension Studies) and USDA, Office of Cooperative Extension Work, Extension Studies
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05359
- Notes:
- James F. Evans Collection, Washington, D.C. : United States Department of Agriculture, 1926. 20 p. (Department Bulletin no. 1384), With a background of 10 years of cooperative extension work under the Smith-Lever Act, extension administrators and supervisors everywhere are seeking definite information upon which to base decisions affecting the future conduct of the work. Facts rather than opinions are needed. The field study reported in this bulletin was made by the Office of Cooperative Extension Work, in cooperation with the State extension services of Iowa, New York, Colorado, and California. Considerable light is thrown upon concrete problems concerning which extension leaders have long desired reliable information. The determination, in any adequate degree, of the results of extension teaching is a most complex matter. Only some of the most obvious results are here shown. It is hoped the present study mat be the basis for more comprehensive studies in the future. (original)
6. The fear profiteers: do "socially responsible" businesses sow health scares to reap monetary rewards?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, H. (author), Whelan, Elizabeth M. (author), Smith, Kenneth (author), Bonner, C. (author), Carlisle, J. (author), Fumento, M. (author), Gough, M. (author), Milloy, S. (author), and Center for Global Food Issues, Hudson Institute, Washington, D.C.
- Format:
- Report
- Publication Date:
- 2000
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22162
- Notes:
- Posted at: http://www.cgfi.org/materials/key_pubs/fear_profiteers.pdf, 84 pages.