Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-05-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36776
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 2 pages., Invites member farm publishers to consider promoting a prize letter contest staged jointly by the USDA, Radio Manufacturers and National Farm Radio Council. Cites considerations for supporting, or not.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1927-09-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36783
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Part of Annual Report of the Executive Secretary, APA. Page 2., Provides a case example of efforts by farm publishers to identify and thwart fraudulent advertising.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36791
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 7. 1 page., Cites an editorial in the January issue of WACO, published by the Woodmen Accident Insurance Company, Lincoln, Nebraska.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36792
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 11. 1 page., Reports APA decisions about advertising claims of three advertisers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36803
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 68. 4 pages., Results of a preliminary survey among 60 agency space buyers and farm paper advertisers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-12-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36806
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 99. Minutes of APA Subcommittee on Standardized Research. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36813
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Printed on back side of APA stationery. 1 page., Lists 38 member publications with a combined audited circulation of more than 7,000,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36817
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 19. 4 pages., Report from the agricultural press committee of the American Association of Advertising Agencies (A.A.A.A.).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-02-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36834
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 11. 3 pages., Summary of some possibilities identified at a meeting of the Directors. Among them: bank advertising, ice and ice refrigerators, auto repair parts, radio programs, highway improvement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
