Hassan, Musa Abu (author / Department of Development Communication, Centre for Extension and Continuing Education, Agriculture University of Malaysia, Serdang, Selnagor, Malaysia)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08030
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This study examines the ways in which staff of communication units in agricultural extension agencies in Malaysian select media to transfer knowledge to their clients. The findings revealed that the respondents regard actual objects are best in knowledge transfer activities, followed by media that convey reality with a high degree of fidelity. With regard to the selection elements considered important, they choose audience characteristic, followed in order by purpose of communication, audience media preference and time given to complete the media. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08026
Notes:
john L. Woods Collection, Consultant report for the Egyptian National Agricultural Research Project of the Consortium for International Development (CID). Project funded by the U.S. Agency for International Development, Washington, D. C., October 15-Novembver 12, 102 pages.
Alison, Kathleen (author), Bentz, Robert P. (author), and Woods, John L. (author)
Format:
Report
Publication Date:
1987-07
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08027
Notes:
john L. Woods Collection, Draft report to the Ministry of Agriculture and Land Reclamation of the Arab Republic of Egypt and the U. S. Agency for International Development. 100 pages. File also contains a related trip report, several charts, a survey questionnaire and other items.
