Format: Paper / Subject Term: mass media and poultry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: He, Duhua (author), Chidmi, Benaissa (author), and Zhou, Deyi (author)
Format:: Paper
Publication Date:: 2011-07-24
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00075
Notes:: Paper prepared for presentation at the Agricultural and Applied Economics Association 2011 AAEA & NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 13 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mazzocchi, Mario (author) and European Association of Agricultural Economists
Format:: Paper
Publication Date:: 2004-02-08
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26830
Notes:: Presented at the EAAE seminar, "Food safety in a dynamic world," Zeist, The Netherlands, February 8-11, 2004. 10 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:: Paper
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:: 11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."

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