Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
Jain, Nemi C. (author / Michigan State University, East Lansing) and Amend, Edwin H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1969-04-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22644
Notes:
A contributed paper for the 17th annual NSSC Conference, Cleveland, Ohio, USA, April 24-26, 1969, In the process of research dissemination and utilization, three social systems are identified: the research system, the linking system, and the client system. In each of these three social systems, three information handling processes (namely information input, information processing, and information output) are discussed. In light of these three information handling processes, communication patterns and their interrelationships in the three systems are examined. Nine interrelated categories of communication patterns are formulated to provide a framework which could be used for analyzing, both theoretically and empirically, the communication processes and patterns that are involved in the dissemination and utilization of research results.
