Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Irani, Tracy (author), Sitton, Shelly (author), Cartmell, D. Dwayne II (author), Hynes, James W. (author), Blackwell, Cindy (author), Edwards, M. Craig (author), and Association for International Agricultural and Extension Education
Format:
Paper
Publication Date:
2009-05
Published:
Mali
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00434
Notes:
Pages 112-122 in the proceedings of the 25th annual meeting of the Association for International Agricultural and Extension Education in San Juan, Puerto Rico, May 24-28, 2009.