Search

    Start Over Format Paper Subject Term advertising Subject Term publicity methods

    1. An assessment of the relationship between the high fructose corn syrup and the soft drink markets in the United States

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kennedy, P. Lynn (author) and Garcia-Fuentes, Pablo A. (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11671
    Notes:
    13 pages., Paper presented at the Southern Agricultural Economics Association annual meeting, Mobile, Alabama, February 4-7, 2017., Researchers analyzed the market of high fructose corn syrup (HFCS) in the United States and its linkages with the soft drink market. Results showed that soft drinks are the main driver behind the growing demand for HFCS. Also, negative news on HFCS had a negative effect on the growth of demand for soft drinks. However, per capita advertising on soft drinks had a positive effect on the growth of demand for soft drinks and more than offset the effect of negative news.

    2. What do magazine readers read? advertising versus advertorials versus articles: a readership study of country home and Midwest living

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
    Format:
    Paper
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
    Notes:
    12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.