Jain, Nemi C. (author / Michigan State University, East Lansing) and Amend, Edwin H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1969-04-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22644
Notes:
A contributed paper for the 17th annual NSSC Conference, Cleveland, Ohio, USA, April 24-26, 1969, In the process of research dissemination and utilization, three social systems are identified: the research system, the linking system, and the client system. In each of these three social systems, three information handling processes (namely information input, information processing, and information output) are discussed. In light of these three information handling processes, communication patterns and their interrelationships in the three systems are examined. Nine interrelated categories of communication patterns are formulated to provide a framework which could be used for analyzing, both theoretically and empirically, the communication processes and patterns that are involved in the dissemination and utilization of research results.
Axinn, George H. (author / Visiting professor, University of Illinois)
Format:
Paper
Publication Date:
1969-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22641
Notes:
Paper presented at The Society for International Development Eleventh World Conference, New Delhi, India, Nov. 14-17, 1969, This paper explains the critical importance of communication in the development process. It describes a generalized agricultural communication system, and it discusses a strategic approach to purposeful communication. Then it illustrates the communication problem in a typical less developed area with an example from West Africa. Finally a series of propositions are offered as guides to those who would build a strategy for communication in the development process. Mass communication media development is interdependent with development of many other aspects of national life. The lesser developed societies are moving forward with increasing use of radio and television, film, newspapers, magazines and books. In the rural "folk-village" societies, communication is an essential vehicle for development. The willingness and ability of any group to accept change tends to be directly related to the volume of their communication with the outside world.
