Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36354
Notes:
Presented at the annual meeting of the Southwest/Texas Popular Culture and American Culture Association, Albuquerque, New Mexico, February 2010. 15 pages.