20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.
16 pages., via online journal., This study was conducted in Ethiopia to determine the use of mobile phones in agriculture. The study included 320 household heads who owned mobile phones. Data were collected using an interview schedule. The results revealed that the majority (90.6%) of household heads made phone calls for agricultural purposes. Over three quarters (85.9%) of the household heads received phone calls related to agriculture. Short message service (SMS) was poorly used. It is concluded that mobile phones are playing an important role as an informational medium. Therefore, the Ministry of Agriculture in Ethiopia needs to develop a mobile-based agricultural information dissemination system to enhance information delivery to rural farming households.