Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
13 pages., Via online journal., This study examined adoption of Information and Communication Technologies (ICTs) by
agricultural science and extension teachers in Abuja, Nigeria. Specifically, the objectives are to:
identify the background and demographic characteristics of agricultural science and extension
teachers in the study area; examine the factors influencing adoption of ICTs by respondents and
determine the challenges or constraints militating against adoption of ICTs by respondents in the
study area. Data were collected from 60 purposively selected agricultural science and extension
teachers in the study area. Data were analyzed using descriptive statistics SPSS 19.0, Likert scale,
t-test and Logit model. Ages, teachers’ experience, access to ICTs were significant factors
influencing adoption of ICTs by respondents at 1% probability level. Teachers’ attitude, teachers’
awareness significantly influences adoption of ICTs by respondents at 5% probability level. Word
processors are perceived useful in setting tests and examination question papers, while, photocopy
machine was perceived ease to use to make copies of teaching materials. Access to appropriate
ICTs equipment and lack of infrastructure such as irregular electricity supply are the major
challenges. The study recommends easy access, awareness and use of ICTs by instructors and
regular supply of electricity to improve and stimulates adoption of ICTs by respondents.
16 pages., via online journal., To date, little is known about how information flows within farmer groups and how extension interventions could be designed to deliver combined information on agriculture and nutrition. This study uses unique network data from 815 farm households in Kenya to investigate the structure and characteristics of agricultural and nutrition information networks within farmer groups. Dyadic regressions are used to analyze the factors influencing link formation for the exchange of agricultural and nutrition information. In addition, we apply fixed‐effects models to identify the characteristics of central persons driving information exchange in the two networks, as well as potentially isolated persons, who are excluded from information networks within their farmer groups. Our results show that nutrition information is exchanged within farmer groups, although to a limited extent, and mostly flows through the existing agricultural information links. Thus, diffusing nutrition information through agricultural extension systems may be a viable approach. Our findings further suggest that group leaders and persons living in central locations are important drivers in the diffusion of information in both networks and may thus serve as suitable entry points for nutrition‐sensitive extension programs. However, we also identify important heterogeneities in network characteristics. In particular, nutrition information is less often exchanged between men and women, and some group members are completely isolated from nutrition information exchange within their farmer groups. We derive recommendations on taking these differences in network structure and characteristics into account when designing nutrition‐sensitive extension programs.
7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.
9 pages., Via online journal., In a world where the notion of ‘sharing of knowledge’ has been gained much prominence in the recent past, the importance of information and communications technologies (ICTs) to promote sustainable agriculture, especially when combined with mobile and open source software technologies is discussed critically. On this rationale, this study was carried out to explore the applicability of the concept of converging ‘Free and Open Source Software (FOSS)’ to promote sustainable knowledge sharing amongst the agricultural communities in Sri Lanka. A multi-stage community consultative process with a set of designated officials (“Sponsors”) and a series of semi-structured questionnaire survey with a cross section of smallholder agriculture farmers (n=246), were carried out in the Batticaloa, Kurunegala and Puttalam districts to gather the baseline data. This was followed by a number of field experiments (“Campaigns”) with the farmers (n=340) from same geographical areas. The two FOSS, namely: (1) “FrontlineSMS” for ‘Text Messaging’ and (2) “FreedomFone” for ‘Interactive Voice Responses’, were applied to evaluate the effectiveness of knowledge sharing within the farming communities. It was found that FOSS intervention increases the ‘Text messaging’ and ‘Voice Call’ usage in day-to-day agricultural communication by 26 and 8 percent, respectively. The demographic factors like age and income level of the farmers has positively influence on the knowledge sharing process. And also the ‘Mobile Telephony’ was the most extensive mode of communication within the communities. The outcome of analysis, as a whole, implies that, with a fitting mechanism in place, this approach can be promoted as a “drive for positive changes” in agriculture-based rural communities in developing countries like Sri Lanka, and those in South and East Asia with similar socio-economic and cultural perspectives.
14 pages., via online journal., This study sought to identify the information communication technology (ICT) needs of small-scale farmers in Anambra State, Nigeria. A structured interview schedule was used to collect data from a sample of 108 farmers. Results revealed that the majority used radio and television and owned mobile phones and video machines. Constraints to use included capacity, infrastructural/technical and logistical problems. The study recommends that the Nigerian government reorient its policies in order to harness the potential of ICTs to contribute to agricultural development and highlights the need to raise awareness of the agricultural uses of ICTs among the government, other national stakeholders, and rural communities.
12 pages., via online journal., This study explores the status of mobile usage among the agriculture community in the North‐Central province of Sri Lanka in relation to interactions with major agriculture stakeholders. The objectives of the study were to study the factors affecting the mobile use by farmers, farmers' willingness to receive agricultural information through mobile communication technology, and awareness on mobile based agriculture information systems. Primary data were collected at two stages using two structured interview schedules (N=390, n=65). According to the findings the access to mobile phone was considerable higher among the study group while age and education had an effect on using a mobile phone. Only a few farmers have yet started using them efficiently for agriculture and other commercial purposes. A considerable number of farmers used the mobile phones to contact input suppliers, buyers, agriculture extension officers and other farmers in the area, mostly those who represent community based organizations.
10 pages, via online journal, Model farmers are a common feature of many developing world agricultural extension networks within which they demonstrate new cultivation techniques and technologies to local communities. The diverse political-economic and socio-cultural roles that such farmers assume, however, are rarely afforded critical scrutiny. To do so, we emphasise the ways in which model farmers facilitate not only the production and transfer of knowledge but also of materials and legitimacy. These transfers occur both horizontally to community members and vertically through linkages with extension agents, research institutions and private sector interests. We establish how these transfers have important impacts upon both efficiency and equity. To illustrate, we use examples of model farmers drawn from research on hybrid rice dissemination in Mandya district, Karnataka. Despite having the same official functions within the extension network, the model farmers we surveyed assumed strongly different roles with notable implications for the effectiveness of knowledge transfer alongside equity considerations.
4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
