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    Start Over Format Online journal article Subject Term communication channels Subject Term radio

    1. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-11
    Published:
    Public Knowledge Project
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
    Journal Title:
    Qualitative and Quantitative Methods in Libraries
    Journal Title Details:
    6(3): 423-432
    Notes:
    10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

    2. The effectiveness of farm programmes on Bangladesh Betar in educating farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hasan, Md. Mahedi (author), Mondal, Md. Nazrul Islam (author), Islam, Md. Nurul (author), and Hoque, Md. Aminul (author)
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    United States: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10728
    Journal Title Details:
    32(3): 214-223
    Notes:
    11 pages., via online journal., Farm programmes (FPs) of varied categories have been developed and aired over several decades by Bangladesh Betar, the national radio of Bangladesh for the diffusion of farm technologies. The study aimed to produce an in-depth academic evaluation of their effectiveness in educating farmers in Bangladesh. A sample of 465 respondents from the Khulna and Rajshahi divisions in Bangladesh was randomly selected for a questionnaire survey. To analyse the data, relevant documents were collected from the Ministry of Information, the Ministry of Agriculture, and the Ministry of Fisheries and Livestock of Bangladesh. Frequency distribution, z-test, and binary logistic regression analysis were used as statistical tools. The farm knowledge levels of the farmers were considered the predictors for evaluating the effectiveness of FPs. The results revealed that 93.33% of the sample did not listen to the FPs, while only very few of the listeners listened regularly. Despite this, at the ‘weak’ and ‘average’ levels of knowledge significant differences were noted between listener and non-listener farmers of FPs. The binary logistic regression analysis (Model 1) identified that the farmers who listened to the FPs were likely to acquire farm knowledge 6.62 times more than the farmers who did not listen to the FPs. The farmers who listened to the FPs were likely to have farm knowledge 2.64 times more than the farmers who did not listen to the FPs but consulted with other sources of farming information (Model 2). Similarly, a listener of FPs with farm training was likely to acquire farm knowledge 5.76 times more than a nonlistener with farm training (Model 3). The FPs were found to be very effective and could be used to better complement other mechanisms for educating farmers. Regular access to the FPs ought to be ensured through appropriate stimulants for the diffusion of farm technologies.