10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially
effective means of improving the effectiveness of natural resource management engagement
strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed
a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy,
Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of
farmer perspectives on climate change and inform more effective climate adaptation and
mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of
climate change, and attitudes toward climate action—to identify types. The research reported
in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to
assess whether variations in these observable characteristics between the six farmer classes
display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were
few systematic, meaningful observable patterns of difference between groups of farmers with
differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action
should be taken, may look very much like farmers who deny the existence of climate change
and do not support action. The overall implication of this finding is that climate change
engagement efforts by Extension and other agricultural advisors should use caution when
looking to observable characteristics to facilitate audience segmentation. Additional analyses
indicated that the farmer types that tended to be more concerned about climate change and
supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more
influenced by key private and public sector actors in agricultural social networks. On the
other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third
and one-half of respondents) were less integrated into agricultural networks. This suggests that
Extension and other agricultural advisors should expand outreach efforts to farmers who are
not already within their spheres of influence.
17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service
employees, we examined the strategies used for communicating about
climate change within the agency and their effectiveness from the
perspective of agency employees. We found a limited awareness among
employees regarding climate policy. We found that horizontal information
flow through informal social networks was an important way in which
climate-change information was communicated. We also found a lack of
confidence among employees in their ability to provide feedback to
agency leadership. Our results suggest that (1) agency leadership’s ability
to set priorities and deliver positive vision is important for increasing
employee awareness and inspiring actions, (2) the agency could play a
role in facilitating formal and informal networking among employees, and
(3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.
Van Beurden, Eric K. (author), Kia, Annie M. (author), Hughes, Denise (author), Fuller, Jeffery D. (author), Dietrich, Uta (author), Howton, Kirsty (author), and Kavooru, Suman (author)
Format:
Online journal article
Publication Date:
2011
Published:
Australia: Wiley Periodicals, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10631
7 pages., via online journal., Human health is indivisible from ecological health and there is
increasing focus on climate change as the major preventable threat
to the health of humanity. The direct associations between climate
change and population health are well documented, as are potential
co-benefits of climate action.1-6
Australia is entering a period of climatic extremes.7,8 The socially stable
and agriculturally productive Northern Rivers region of New South
Wales is set to experience increasing temperatures, storms, flooding and
erosion.9,10 This will likely be compounded by changes in socio/political,
environmental, agricultural and economic systems with resultant
impacts on social and environmental determinants of health.11,12
How might a rural population of 280,000 respond? In 2007,
community resilience to climate change was neither a state nor
federal health promotion priority. The former North Coast Area
Health Service Health Promotion (NCHP) adopted one promising
direction: to foster a collaboration of existing organisations to
accelerate regional action on climate change.13-15 The former NSW
Department of Climate Change funded the pilot project: Resilience:
building health from regional responses to climate change. The
project incorporated principles from Complex Adaptive Systems
(CAS) theory with emphasis on the concepts of resilience and
