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2. The diffusion of innovations in agricultural circles: an explorative study on alternative antimicrobial agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
- Format:
- Online journal article
- Publication Date:
- 2018-12-22
- Published:
- [place of publication not identified]: SAGE Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(1) : 3-37
- Notes:
- 34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.
3. Uncritical and unbalanced coverage of synthetic biology in the Nordic press
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ancillotti, Mirko (author), Holmberg, Niklas (author), Lindfelt, Mikael (author), and Eriksson, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10594
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 26(2), 235–250.
- Notes:
- 16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.