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2. Communication at farmers’ markets: commodifying relationships, community and morality
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garner, Benjamin (author)
- Format:
- Online journal article
- Publication Date:
- 2015-07-01
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10231
- Journal Title:
- Journal of Creative Communications
- Journal Title Details:
- 10(2) : 186-198
- Notes:
- 13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.
3. Cooperative extension and sustainability outreach: programmatic successes, administrative support, and areas for improvement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brain McCann, Roslynn (author), Apel, Mark (author), Dove, Clark (author), Madhosingh-Hector, Ramona (author), Kipp Searcy, Jennison (author), and Kay, David (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11351
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.