16 pages., via online journal., Organic farming is knowledge intensive. To support farmers in improving yields and organic agriculture systems, there is a need to improve how knowledge is shared. There is an established culture of sharing ideas, successes and failures in farming. The internet and information technologies open-up new opportunities for knowledge exchange involving farmers, researchers, advisors and other practitioners. The OK-Net Arable brought together practitioners from regional Farmer Innovation Groups across Europe in a multi-actor project to explore how online knowledge exchange could be improved. Feedback from the groups was obtained for 35 ‘tools’, defined as end-user materials, such as technical guides, videos and websites informing about practices in organic agriculture. The groups also selected one practice to test on farms, sharing their experiences with others through workshops, exchange visits and through videos. Farmers valued the same key elements in face-to-face exchanges (workshops and visits) as in online materials. These were the opportunity for visual observation, deeper understanding of the context in which a practice was being tried and details about what worked and what did not work. Videos, decision support tools and social media can provide useful mechanisms for taking knowledge exchange online, enabling farmers and researchers to share experiences and practical implications. Visual information, economics, details of the context, successes and failures were considered to be critical factors in good knowledge exchange tools. Online platforms and forums should not be expected to replace but rather to complement face to face knowledge exchange in improving organic farming.
19 pages., via online journal., The following study looks at how traditional, organic, cooperative farmers
starting a new farming cooperative in the US Southwest communicate
about their farming as a set of (sustainable) cultural practices. The study
draws on environmental communication theory, the theory of the
coordinated management of meaning, and Vandana Shiva’s three-tiered
economic model to construct a communication-based framework
through which to view farmers’ stories about sustainability. This
framework is productive, showing how some Nuevo Mexicano farmers
(and others) orient toward farming, sustenance, and human-nature
relationships through community, family, heritage, and education.
Moreover, in addition to a conceptualization of sustainability as specific
practices for nurturing and enduring in environments, communities, and
organizations/institutions, sustainability can be understood as
embedded ecocultural and historical experience with cross-cultural
parallels in land-based communities. This study advances the ethical
duty of environmental communication to better understand the ways in
which environmental discourse and ecocultural and material realities are
imbricated, as well as the call for such discursive study to be grounded
in phenomenological experience of the natural world.
