20 pages., via online journal, This study analyses the influences of sociodemographic factors, business orientation of farmers, and farm characteristics on adoption of ICT-based information through primary data collected from 461 farmers in eight districts of Uttar Pradesh, India. A personal interview survey was conducted using a pre-tested structured questionnaire. The Poisson Count Regression Model was used to analyze the factors influencing use of the information derived through ICT-based systems on various agricultural practices. The findings indicate that education, income, and social category of farmers are important sociodemographic factors affecting the adoption of ICT-based information systems. Similarly, farmers who consider farming as a business venture, practice a diversified cropping system, and have small farms are more likely to use ICT-based information.
