"Employment opportunities arise as actors, directors, production crews, electricians, drivers and props people, among many other persons, are needed. Add up those and the many other jobs on set, and you'll see how many persons are needed. Think about how many stories we have to tell in Jamaica. It would create employment for a lot of young people. It also provides international exposure for local actors and exposes Jamaican culture and heritage - that means more tourism exposure," said [Joan Edwards].
Connecting media workers and the hospitality industry of the Caribbean with communications professionals in the African-American community is expected to generate powerful synergies, as two productive, professional cultures enrich journalism and public relations in both geographic areas while simultaneously increasing African-American travel to the Caribbean region.