"We're not a Jamaican station. We're not a Trinidadian station. We're not a Bajan [Barbadian] station. We're not an African-American station," [Carl Nelson] says of his station, which broadcasts from Davie, near Fort Lauderdale. "Our target audience is the entire Caribbean [community], and that includes second-generation Caribbean Americans and people [of other nationalities] who like Caribbean-American music." Nature of service "We don't see the radio as a juke box," he says. "We're here to serve the community and just because you put some music on the radio doesn't mean you're serving the community." "Everybody who's advertised with us has reported good results," he says. "That's because they're getting a mix of people. They [reach] people from all the different islands. They get African Americans. They get whites. For them [the advertisers]it's a plus."
