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    2. Emotion and virality of food safety risk communication messages on social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wang, Xiaojing (Romy) (author), Nan, Xiaoli (author), Stanley, Samantha J. (author), Wang, Yuan (author), Waks, Leah (author), and Broniatowski, David (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12403
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol. 105, Iss. 3
    Notes:
    28 pages, This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.

    4. Changes in transition: technology adoption and rice farming in two Indian villages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Samaddar, Arindam (author) and Das, Prabir Kumar (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27705
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    DOI 10.1007/s10460-008-9150-0
    Notes:
    Accepted for publication on January 25, 2008., Online Early

    5. Civic culture meets the digital divide: The role of community electronic networks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Riedel, E. (author), Sullivan, J.L. (author), Bordiga, E. (author), Oxendine, A. (author), Jackson, M.S. (author), and Gangl, A. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Blackwell Publishers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27183
    Journal Title:
    Journal of Social Issues
    Journal Title Details:
    Vol. 58, Issue 1, pp. 125-141
    Notes:
    Published in the Spring 2002 issue.

    6. The Role of Social Media Applications in Palm Oil Extension Services in Malaysia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peng, Tan Say (author), Lyndon, Novel (author), Hashim, Khairuman (author), and Aman, Zaki (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Malaysia: UKM Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12428
    Journal Title:
    Journal of Southeast Asia Social Sciences and Humanities
    Journal Title Details:
    Vol. 91 (3)
    Notes:
    21 pages, The Malaysian palm oil industry faces many challenges, especially in agricultural technology at the plantation level because smallholders have trouble getting detailed information and the latest data on the palm oil industry issues. More efficient extension services are needed in meeting the need to increase knowledge. Information and Communication Technology (ICT) is the best method to accelerate agricultural technology transfer from research institutions to smallholders. Growing concerns about the impact of the covid-19 pandemic on health have prompted development agents to change the course and landscape of their delivery to social media application as a new norm socialisation agent. The study aims to examine the role of information and communication technology as a tool for developing new norms in conveying information and empowering smallholders’ knowledge. This study uses a qualitative approach through content analysis on several reports from the Malaysian Palm Oil Board (MPOB), Department of Statistics Malaysia (DOSM) and the Malaysian Communications and Multimedia Commission (MCMC). The study found that the use of social media platforms among Malaysians is high, thus the level of application of technology and palm oil information needs to be improved through social media applications. The government needs to develop social media applications that are friendly, easily accessible and the information presented is easy to understand. The implication of this study is that the use of information and communication technology will change the pattern of expansion of the palm oil sector in Malaysia in the future.

    7. Cultivating identity, sowing relationships, fertilizing success, and harvesting coexistence: understanding oklahoma producer identity and relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Audrey E. H. (author) and Settle, Quisto (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12274
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol. 105, Iss. 2
    Notes:
    19 pages, The USDA has identified coexistence, or producers growing food in a variety of ways (conventionally, organic, etc.) in a harmonious manner as a critical challenge and high priority. Despite this call for coexistence and assurance of mutual success, agricultural sectors often have conflicts. Both sides of the niche and mainstream rift tend to pick and choose radical examples of problematic practices to portray the opposition. Producers, more so than most other occupations, have a deeply entrenched occupational identity. Many studies focused on the need for relationships between agricultural producers and the public. No work has been found to understand how producers from different sectors of agriculture view one another. This study sought to understand producers' identities and the relationships producers have with one another. Results indicate the occupation of farming, family ties, connection and duty to the land, hard work and pride defines producers' identities. When defining a "good farmer," producers cited innovation and efficiency, farm succession, passion and joy, and profits as markers of success. The relationships between producers varied. Overall, producers respected other producers enough to make their own choices concerning production. Social media was often mentioned when producers talked about how they communicate with one another.

    10. Normative coherence through social entrepreneurship: Fostering women’s empowerment in Myanmar

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Perekrestova, Vlada (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12450
    Journal Title:
    Development Policy Review
    Journal Title Details:
    Vol. 40 (2)
    Notes:
    24 pages., Motivation Women’s empowerment has been an integral part of the discussion on normative coherence for development, but its implementation is not very effective in Myanmar. Gender must be kept at the forefront of policy analysis in order to avoid unintended consequences for women. Purpose The article argues that the Government of Myanmar lacks initiatives on women’s economic empowerment, but that social enterprises could prove to be a more appropriate way to implement international norms in gender equality. Methods and approach This case study uses descriptive research to verify how social entrepreneurship can contribute to women's empowerment by increasing women’s participation in the labour market. The empirical part of this study is based on field research undertaken in February 2019. Findings In Myanmar, there is still a gap between normative policies and social practices. Women’s legal and actual equality cannot be realized by law and philosophy alone, but also depends on a shift in political, economic, and social actions to ensure that women can participate in the public sphere on an equal basis as men, and enjoy equal economic opportunities. The article explores the role that social enterprises are already playing as an example of how international development norms are implemented at the local level. Policy implications The article highlights the appropriateness of social enterprises as catalysts of gender equality and as agents of normative gender coherence for development. Social enterprises take an inclusive and sustainable approach to addressing issues, making women’s livelihoods central.