13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.
37pgs, With agriculture considered key to generating jobs for Africa's growing population, several studies have explored youth aspirations toward farming. While many factors explaining aspirations have been well studied, little is known about the actors' shaping aspirations. We developed a novel framework that focuses on the factors and actors shaping the formation and actual aspirations of rural youth and applied a unique “whole-family” approach based on mixed-methods data collection from adolescents (boys and girls) and corresponding adults. We applied this approach in rural Zambia, collecting data from 348 adolescents and adults in 87 households. The study finds that parents strongly shape youth aspirations—they are much more influential than siblings, peers, church, and media. Male youth are more likely to envision farming (full or part-time) than female youth. The male preference for farming reflects their parent's aspirations and is reinforced by the patriarchal system of land inheritance. Parents' farm characteristics, such as degree of mechanization, are also associated with aspirations. We recommend a “whole- family” approach, which acknowledges the influential role of parents, for policies and programs for rural youth and a stronger focus on gender aspects.
