Doeksen, Gerald A. (author), Nelson, J.R. (author), and Oklahoma State University, Dept. of Agricultural Economics; Oklahoma State University, Dept. of Agricultural Economics
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00645
15 pages, Advisory services are considered to play an important role in the development of competitiveness and sustainability in agriculture. Advisory services have been studied at policy level, structural level and within case studies, but there is still restricted knowledge about advisors’ and farmers’ view on advisory services in general. This paper presents the views of Swedish advisors and farmers on advisory services. In a survey-based study, perceptions of farm advisors and full-time farmers in commercial Swedish agriculture on advisory services were identified and statistically analysed, comparing differences between and within the groups. The results are structured around three main themes; motives for a farmer using or not using advisory services, preferred approach by the advisor and future demands on advisory services and their importance today. Possible consequences of differences in perceptions for on-farm service delivery were assessed. Similarities in perceptions on advisory services among advisors and farmers, were found in areas characterised by well-defined questions or production-related issues. Significant differences in perceptions of advisors and farmers emerged in less concrete areas and on topics connected to change, management and strategy. Consequences of discrepancies in perceptions are that advisors may deliver too much, too little or off target, especially when expectations on advisory services are not clearly expressed. A strong and proactive back-office supporting the advisors is needed to prevent these possible consequences.
Dijkhuizen, A. A. (author), Huirne, R.B. (author), Kleijnen, J.P. (author), Verstegen, J.A. (author), and Wageningen Agricultural University, Department of Farm Management, Hollandseweg 1, 6706 KN Wageningen, Netherlands; Tiburg University, Department of Information Systems and Auditing, and Center for Economic Research, School of Business and Economics, Tiburg, Netherlands
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08614
