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12. Bulletin features found most and least appealing to an extension audience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Achterberg, Cheryl (author), Bradley, Ellen (author), and Achterberg: Nutrition Department, The Pennsylvania State University, University Park, PA; Bradley: Menu Magic Food, Indianapolis, IN
- Format:
- Journal article
- Publication Date:
- 1991-09
- Published:
- USA: Baltimore, MD : Williams & Wilkins.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06874
- Journal Title:
- Journal of Nutrition Education
- Journal Title Details:
- 23 (5) : 244-250
- Notes:
- AGRICOLA FNI 91003418, The purpose of this paper is to describe bulletin features found most and least appealing to a sample of highly literate, middle class adults for the print series, HG232:1-7, "Dietary Guidelines and Your Health". Use of print materials is the most common means of conveying nutrition information to the public. Many professionals have urged nutrition educators to focus research on strategies that will increase the effectiveness of print materials. In an age of resource constraints and fiscal responsibility, such evaluation could facilitate the learning process and increase the efficiency of educator resources and efforts. (original)
13. CNN editor shares interviewing tips with ag media attendees
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worrell, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2015-09
- Published:
- USA: American Agricultural Editors' Association, New Prague, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06373
- Journal Title:
- AAEA ByLine
- Journal Title Details:
- : 18-20
14. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
15. Challenges of smallholder farmers in accessing agricultural information in Southern Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meggerssa, G.R. (author), Gemede, B.G. (author), and Jarsa, A.W. (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-01
- Published:
- Bulgaria: Trakia University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12414
- Journal Title:
- Agricultural Science and Technology
- Journal Title Details:
- Vol. 12, Number 1
- Notes:
- 10 pages, The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.
16. Chemtrails, crisis, and loss in the interconnected world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bakalaki, Alexandra (author)
- Format:
- Journal article
- Publication Date:
- 2016-05
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07175
- Journal Title:
- Visual Anthropology Review
- Journal Title Details:
- 32(1) : 12-23
17. Climate variability and change as perceived by rural communities in Swaziland
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyatsi, A.M. (author), Mhazo, N. (author), and Masarirambi, M.T. (author)
- Format:
- Journal article
- Publication Date:
- 2010-07-10
- Published:
- Swaziland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07576
- Journal Title:
- Research Journal of Environmental and Earth Sciences
- Journal Title Details:
- 2 (3): 164-169
18. Communicating science to the public
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kroger, Manfred (author / Department of Food Science, the Pennsylvania State University, University Park, PA) and Department of Food Science, the Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03102
- Journal Title:
- Journal of Nutrition Education
- Journal Title Details:
- 18(6) : 274-276
- Notes:
- James F. Evans Collection
19. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
20. Concrete and abstract goals associated with the consumption of environmentally sustainable products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramirez, Edward (author), Jiménez, Fernando R. (author), and Gau, Roland (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07374
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 49(9/10) : 1645-1665