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2. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
3. Relation of journalism to educational extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winship, A. E. (author)
- Format:
- Journal article
- Publication Date:
- 1916
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11818
- Journal Title:
- Journal of Education
- Journal Title Details:
- 84(4) : 89-90
- Notes:
- Open access., Presented at a meeting of the National Education Association, New York City, New York, July 6, 1916., "The press needs education extension as much as education extension needs the press, 'useless each without the other'." Author explained reasons and cited an example. "Journalism has had its extension work mapped out by conditions entirely apart from commercial activity."
4. Some "musts" for doing our job better
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cutler, M.R. (author)
- Format:
- Journal article
- Publication Date:
- 1977
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00305
- Journal Title:
- AAACE
- Journal Title Details:
- 60 (4) : 5-11
- Notes:
- Phase 1
5. Sri Lanka : the silent crisis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pickstock, Michael (author / journalist and radio producer, UK)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International: Rome, Italy : Public Affairs and Information Branch, World Food Programme
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06682
- Journal Title:
- World Food Programme Journal
- Journal Title Details:
- 23 : 7-8