12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Article online from publication issue. 3 pages., Report of a panel discussion during the Produce Marketing Association virtual conference, "Foodservice: delivered virtual." One panelist noted that the coronavirus pandemic has "brought the restaurant to you, in your home. And it's here to stay." And it includes not only restaurants, but also the purveyors - "farmers and everybody." One panelist advised the foodservice industry to give back to a community, even while suffering financially. "When we think of what it means to be in hospitality, it means to serve. This is a call to action. Think of ways to serve."
Howells, Amber D. (author), Roberts, Kevin R. (author), Shanklin, Carol W. (author), Pilling, Valerie K. (author), Brannon, Laura A. (author), and Barrett, Betsy B. (author)
Format:
Journal article
Publication Date:
2008-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28595
Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
