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    Start Over Format Journal article Subject Term food decisions Subject Term trust

    1. FreshDirect's Scott Crawford talks merchandising produce online

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickle, Ashley (author)
    Format:
    Journal article
    Publication Date:
    2021-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12135
    Journal Title:
    Packer
    Notes:
    Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.

    2. ‘I will know it when I taste it’: trust, food materialities and social media in Chinese alternative food networks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martindale, Leigh (author)
    Format:
    Journal article
    Publication Date:
    2021-06
    Published:
    United States: Springer Nature
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12225
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    v. 38, iss. 2
    Notes:
    15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.