19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."
Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.
Abbott, Eric A. (author), Yarbrough, J. Paul (author), and Abbott: Department of Journalism and Mass Communication, Iowa State University; Yarbrough: Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06428
James F. Evans Collection, New communication technologies such as the microcomputer, videotex/teletext systems, the videocassette recorder, and satellite receiving dishes have been available to farmers since the early 1980s. This longitudinal study examines ethical issues associated with the impact that differential patterns of adoption and use of these technologies have had on inequalities among farmers from 1982 to 1989. The results demonstrate a strong adoption and use bias toward larger scale farmers who already have well-developed skills for handling information. This bias is especially strong for microcomputer and videotex/teletex systems and it is increasing over time. Although the same farmers are not adopting all communication innovations, there is a strong tendency toward the already information-rich making the most use of the innovations they adopt. The article concludes with several recommendations that would help minimize some of these information inequalities. (original)
19 pages., ISSN: 2168-3565 (Print)
2168-3573 (Online), Via online journal, Biodiversity conservation outside designated protected areas remains challenging in South Africa, where 80% of the biodiversity resources occur on private and communal lands. This applies to the KwaZulu-Natal (KZN) province, which is the focus of this study. Landholders logically choose agricultural production ahead of conservation, which they often perform using non-ecological methods. Extension is well positioned to promote ecological agriculture, but its current contribution is unknown. This study examined the role of extension in ecological agriculture in KZN by investigating extension’s promotion of ecological agriculture among smallholder farmers and the factors impacting their employment of ecologically compatible practices. Data was collected through semistructured interviews with 44 respondents, comprising 5 provincial biodiversity conservation practitioners, 1 national biodiversity conservation manager, and 1 national and 4 provincial agricultural extension managers, selected by purposive sampling; as well as 25 extension officers and 8 farmers, selected by convenience sampling. The study found that extension mainly engages in technology transfer and distribution of production inputs, which poses challenges to biodiversity conservation. Extension shows little concern for biodiversity, and effectively promotes its degradation. Four sets of factors impacting extension’s capacity to promote ecological agriculture emerged: household/community-level, governmental, extension management, and ecological factors. Key among these were inadequate involvement of youth and men in agriculture; inadequate household production resources; poor collaboration and coordination between extension and biodiversity conservation institutions; top-down extension intervention; poor extension management and delivery capacities; and irregular and inadequate rainfall, as well as droughts and flooding. The study concluded that there is a need for a clearly articulated extension and biodiversity conservation policy supporting appropriate linkages and better coordination and integration of services among extension and biodiversity agencies within the National and Provincial Departments of Agriculture and with farmers; more effective agricultural education in schools; strengthening extension support systems; and creating conducive atmospheres for effective extension.
