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    1. A conceptual framework for guiding the participatory development of agricultural decision support systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thorburn, E. Jakku, P.J. (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07719
    Journal Title:
    Agricultural Systems
    Journal Title Details:
    103 (9): 675-682

    3. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.

    4. Exploring agriculturalists' use of social media for agricultural marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(4) : 72-85

    5. Farmer perceptions of tunnels for berry production: management and marketing implications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conner, David S. (author) and Demchak, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2018-12
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10323
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(6) : 706-710
    Notes:
    6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.

    7. Frost protection for Georgia peach varieties: Current practices and information needs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simnitt, Skyler (author), Borisova, Tatiana (author), Chavez, Dario (author), Olmstead, Mercy (author), and University of Florida University of Georgia
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10443
    Journal Title:
    HortTechnology
    Journal Title Details:
    27(3) : 344-353
    Notes:
    11 pages., Via journal article., The study focuses on frost protection for early-season (early-ripening) peach (Prunus persica) varieties, which are an important crop for producers in the southeastern United States. Using in-depth interviews with four major Georgia peach producers, we explore their frost protection management strategies. This information is the first step in developing a comprehensive research agenda to advise cost-effective frost protection methods for peach cultivation. We found that peach producers are concerned about frost impacts on their crops. Although early-season peach varieties are particularly susceptible to frost impacts, producers still dedicate significant acreage to these varieties, aiming to extend the market window, satisfy sales contracts, and meet obligations for hired labor. However, early-season varieties do not result in high profits, so producers prefer to concentrate on frost protection for mid- and late-season varieties. Producers employ a variety of frost protection methods, including passive methods (such as planting sensitive varieties in areas less susceptible to frost and adjusting pruning/thinning schedules) and active methods (such as frost protection irrigation and wind machines). The choice among active frost protection methods is based on factors such as the planning horizon, initial investment needs, frequency of frost events, and the effectiveness of the frost protection method. Problem areas that producers identified included improving the effectiveness of frost protection methods; reducing initial investments required to install frost protection systems; and employing better spatial targeting and configuration of frost protection strategies (to reduce investment costs while maintaining or improving the effectiveness of frost protection). Although the initial investment costs of enhanced protection systems may limit producers from actually adopting such methods, the operating costs of such systems are relatively low and have a limited effect on the decision to employ frost protection during a particular frost event. However, producers use information about critical temperatures for different bud stages, and hence, improving the quality of information regarding frost susceptibility can help producers make better frost protection decisions (and potentially reduce electricity costs and water use for frost protection).