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22. Changing roles within horticultural extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gerber, John M. (author / Department of Horticulture, University of Illinois, Urbana, IL 61801)
- Format:
- Journal article
- Publication Date:
- 1989
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07256
- Journal Title:
- HortScience
- Journal Title Details:
- 24 (3) : 416-418
- Notes:
- Gerry Walter
23. Citrus management surveys as tools for extension programming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, C.L. (author), Ferguson, J.J. (author), and Israel, G.D. (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11155
- Journal Title:
- HortTechnology
- Journal Title Details:
- <5 (1): 67-71>
- Notes:
- Includes references
24. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
25. Consumer Interest in Food Systems Topics: Implications for Educators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Howard, Phil (author) and Perez, Jan (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26212
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- Online access; 7 p.
26. Context Specificity and Time Dependency in Classifying Sub-Saharan Africa Dairy Cattle Farmers for Targeted Extension Farm Advice: The Case of Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ahikiriza, Elizabeth (author), Wesana, Joshua (author), Gellynk, Xavier (author), Van Huylenbroeck, Guido (author), and Lawyers, Ludwig (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-29
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12516
- Journal Title:
- Agriculture
- Journal Title Details:
- 11 (9)
- Notes:
- 6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
27. Developing agricultural extension for women farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Saito, K.A. (author) and Spurling, D. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26921
- Journal Title:
- World Bank Discussion Papers
- Journal Title Details:
- Vol. 156, 105 p, 1992
28. Development and validation of the international extension network advocacy capacity scale
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Kevan W. (author), Lamm, Alexa (author), Davis, Kristin E. (author), Dobbins, Catherine (author), and Powell, Alyssa (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-29
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12684
- Journal Title:
- Journal of International Agricultural and Extension Education
- Journal Title Details:
- Vol. 28, Iss. 5
- Notes:
- 24 pages, Extension is sometimes viewed globally as less important than academic research and innovation, even though these networks are crucial to agricultural development. Using Lewin’s (1947) organizational change theory as a conceptual background, an instrument to measure advocacy capacity within international extension networks was developed. The resulting scale was analyzed for content validity, response process validity, internal structure validity, and consequential validity. An exploratory factor analysis (EFA) was performed on the proposed scale. The underlying structure of the scale was found to load onto five factors. The five extracted factors were labelled: 1) network support of advocacy, 2) network integration of advocacy, 3) network influence in advocacy, 4) network visibility in advocacy, and 5) network advocacy performance. The overall International Extension Network Advocacy Capacity (IENAC) scale, and associated subscales were all found to have acceptable levels of validity.
29. Digital extension, price risk, and farm performance: experimental evidence from Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oyinbo, Oyakhilomen (author), Chamberlain, Jordan (author), Abdoulaye, Tahirou (author), and Maertens, Miet (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-21
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12539
- Journal Title:
- American Journal fo Agricultural Economics
- Journal Title Details:
- 104 (2)
- Notes:
- 21 pages, Despite decades of investment in agricultural extension, technology adoption among farmers and agricultural productivity growth in Sub-Saharan Africa remain slow. Among other shortcomings, extension systems often make recommendations that do not account for price risk or spatial heterogeneity in farmers' growing conditions. However, little is known about the effectiveness of extension approaches for nutrient management that consider these issues. We analyze the impact of farmers' access to site-specific nutrient management recommendations and to information on expected returns, provided through a digital decision support tool, for maize production. We implement a randomized controlled trial among smallholders in the maize belt of northern Nigeria. We use three waves of annual panel data to estimate immediate and longer term effects of two different extension treatments: site-specific recommendations with and without complementary information about variability in output prices and expected returns. We find that site-specific nutrient management recommendations improve fertilizer management practices and maize yields but do not necessarily increase fertilizer use. In addition, we find that recommendations that are accompanied by additional information about variability in expected returns induce larger fertilizer investments that persist beyond the first year. However, the magnitudes of these effects are small: we find only incremental increases in investments and net revenues over two treatment years.
30. Education and Persuasion in Extension Forestry: Effects of Different Numerical Information Formats
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brase, Gary L. (author) and Stelzer, H.E. (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26215
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- Online access; 12 p.