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2. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
3. Linking the agricultural knowledge and innovation system's subsystems: the case of the Flemish ornamental plant production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vuylsteke, Anne (author) and Van Gijseghem, Dirk (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01006
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 114 : 79-85
4. New challenge in agricultural training
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bunting, A.H. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07325
- Journal Title:
- INTERPAKS Interchange
- Journal Title Details:
- 9(1) : 6-8
- Notes:
- Paul Hixson Collection.
5. Videos and podcasts for delivering agricultural extension: achieving credibility, relevance, legitimacy and accessibility
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chivers, Charlotte-Anne (author), Bliss, Katie (author), Boon, Auvikki de (author), Lishman, Lydia (author), Schillings, Juliette (author), Smith, Rachel (author), and Rose, David Christian (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-07
- Published:
- UK: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12630
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- Online
- Notes:
- 26 pgs, To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension.