19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
Sandman, Peter M. (author), Salomone, Kandice L. (author / Rutgers University), Greenberg, Michael R. (author / Rutgers University), and Sachsman, David B. (author / California State University)
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes7 Document Number: C12121
Online via keyword search of UI Library eCatalog., Report of Symposium III, an eight-nation, sea-borne (Danube River) conference hosted by the Ecumenical Patriarchate. It encouraged an increased level of responsibility and social conscience in parishes of the Black Sea region regarding ecological challenges. The symposium developed a 10-point action plan for the future, separate from the activities of the religious communities and based on conclusions of working groups.
Behe, B.K. (author), Bowen, K.L. (author), Westra, L.S. (author), and Department of Philosophy, University of Windsor, Windsor, Ontario, Canada N9B 3P4; College of Agriculture, Auburn University, Auburn, AL
Format:
Journal article
Publication Date:
1991
Published:
Canada: Guelph, Ontario: University of Guelph
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07565
