Search

    Start Over Format Journal article Subject Term employment Subject Term universities

    3. Exploring agricultural communications students' perceptions of communication apprehension and writing apprehension in the classroom

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ahrens, Chelsey Ann (author), Meyers, Courtney (author), Irlbeck, Erica (author), Burris, Scott (author), and Roach, David (author)
    Format:
    Journal article
    Publication Date:
    2016-01-01
    Published:
    USA: ERIC
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10161
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(2) : 119-133
    Notes:
    15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.

    4. Identification of industry needs and development of professional skills in students of horticulture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, Brian J. (author), Moore, Kimberly (author), and University of Florida
    Format:
    Journal article
    Publication Date:
    2017-10
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10350
    Journal Title:
    HortTechnology
    Journal Title Details:
    27(5) : 580-582
    Notes:
    3 pages., Via online journal., Increased global trade coupled with diversified employment opportunities demand college graduates possessing well-developed professional skills. Recent survey results identified the importance of professional skills among candidates seeking employment, with communication being recognized as the most important skill or quality when selecting candidates. The ability to work within a team structure, solve complex problems, and organize and prioritize work also ranked high among industry employment needs. Despite a rigorous focus on discipline-oriented knowledge and skills, development of professional skills in students of horticulture may be overlooked or not fully developed. Teaching methods can be modified to incorporate development of professional skills and discipline-oriented knowledge to enhance student employment preparedness and directly address industry needs.

    5. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.