Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
Traces the study of knowledge utilization through three waves. First (1920-1960) involved studies about the diffusion of agricultural innovations to farmers. The second (1960-1980) emphasized both the dissemination and use of innovations emerging from research and demonstration activities, and innovation adoption by organizations as well as individuals. The interlude (1980s) featured sharply reduced federal support for research about knowledge utilization. The third wave (1990-present) showed greater emphasis on federal partnerships with state and local entities to improve health, education, and human services. Interest also increased in policy, research and programmatic activities regarding knowledge utilization.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign - "International" file section - "OCIAC" file folder.
Audirac, Ivonne (author), Beaulieu, Lionel J. (author), and Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL; Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03160
