James F. Evans Collection, Results from this study of Extension clientele in North Carolina depict the need for Extension professionals to provide educational opportunities through multiple program delivery methods. Clientele's choice of methods was based on receiving information that was both subject and audience specific, yet the information could be received in an understandable and personally comfortable manner. Data were collected by Extension agents using a structured personal interview. Study respondents were mature adults; a majority had nonfarm professions as primary occupations, had completed some post secondary training, had at least some dependence on Extension for information, and received Extension information for more than five years. Respondents indicated personal visits, meetings, newsletters, demonstrations, and workshops as most preferred delivery methods. Other major findings include: method demonstrations were preferred by younger, more educated clientele; clientele with less dependence on Extension and fewer years of contact preferred the videocassette; farmers preferred personal visits and meetings more than did individuals with other occupations; and clientele with the longest interaction with Extension and those perceiving Extension professional as educators were more likely to identify computer software and computer networks as important delivery methods.
Auburn, Jill S. (author), MacLean, Jayne T. (author), and Auburn: Information Systems Manager, Sustainable Agriculture Research and Education Program, University of California, Davis, CA; MacLean: Coordinator, Alternative Farming Systems Information Center, National Agricultural Library, Beltsville, MD
Format:
Journal article
Publication Date:
1993
Published:
USA: Binghamton, NY: Haworth Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07612
