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    5. Why country of origin still matters in food retailing: implications for promotion management research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Insch, Andrea (author) and Cuthbert, Ron (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11576
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(3) : 363-375
    Notes:
    14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.